NanoCell technology combines with powerful processing to make the LG 49NANO866NA 

Wide angle viewing – incredible picture quality for everyone in the room
Using uniformly sized, NanoCell, display particles, this LG 49 inch TV gives enhanced colour accuracy and the ability to produce wider viewing angles with less colour distortion. This means that the colour accuracy remains virtually unchanged over a 60-degree viewing angle. Finally, everyone in the room can enjoy the highest quality images.

Enhanced contrast with Local Dimming
Making the most of its NanoCell tech, the 49NANO866NA features Local Dimming. This gives enhanced contrast, with the ability to precisely control the darkest and lightest sections of the images. What this means for you is greater realism and most natural images possible from an LED screen.

100Hz panel for the smoothest motion
Fitted with a 100Hz panel, this 49 inch LG NanoCell TV delivers the smoothest motion. Combined with TruMotion TM200 processing, the 100Hz panel means you get super-smooth motion that’s ideal for seeing the clearest view of fast-moving sports and action movies.

Improved processor at its heart
With the a7 Gen 3 processor at its heart, this 49 inch LG TV is faster and smoother than ever. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection (Dolby HDR Only)
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 49” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. Although we’d recommend a soundbar/base for the fullest sound, the built-in 20 watt audio system delivers punchy sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. BBC iPlayer and other terrestrial catch-up TV services coming later this year.

See what a difference NanoCell makes to your viewing pleasure, with the LG 49NANO866NA.